Branding
How Authenticity Drives Persuasion
From Jon Allo Instead of trying to be who you think people want you to be, it’s important to figure out who you really are first. Dig deep and find your authentic brand voice – the voice that shows your values in a way that is truthful and pleasing to your audience. When you do,…
Read MoreBrief on Heat Shrink Tubes
From Vishal Yadav Heat shrink products like ‘heat shrink tubes’ are an indispensable accessory in most of the industrial applications. It is a versatile item that helps to protect, electrically insulate and bundle cables as well as act as an environmental seal preventing contaminants in any form from affecting sensitive components. The process of making…
Read More7 Steps To Make Your Brand Stand Out
From Jon Allo It’s important to find ways for your brand to stand out over other brands. You want your brand to be particularly distinctive and individual so that your audience has no doubt about whether something was put out by your company or not. 1. Match Your Branding Throughout Remember that your brand should…
Read MorePersonal Branding Tips to Boost Business Success
From Susan Friesen Never Forget: You’re the Face of Your Business If I asked you what you could do to be more successful as an entrepreneur or small business owner, you would probably list off things like advertise or network more, improve your website or marketing materials and close more sales, right? Would your answer…
Read MoreWhy Are Brand Guidelines Necessary?
From Tushar Patel I have always thought of brands as an extension of Humans; just like us, brands have a life journey too. Every day a new brand is born and like a new-born child, it too comes with certain attributes and characteristics, which only become obvious and understandable as we come in contact with…
Read More9 Ways Photographers Can Grow Their Business
From Andrew Scott Every picture clicked is a memory! Photographs capture moments and events that make life beautiful. Behind the lens we have the ability to freeze moments in time and share them. And the choices are endless in showcasing your talent to the world. If you can’t select just one place to share, why…
Read MoreUpgrade To A Branded Elevator Pitch
From Kim L. Clark Think about it. Your elevator pitch and your personal brand are co-dependent. The two share a mission-critical objective, to create a positive and memorable first impression of you and your enterprise when you meet personal and professional contacts. The all-important self-introduction known as the elevator pitch is, while brief and simple,…
Read MoreAdd Value To Your LinkedIn Profile
From Kim L. Clark Like many of us, I gradually allowed myself to ignore LinkedIn and undervalue that free and beneficial resource. After a nearly two-year absence, I was happy to log in and discover new profile enhancements that showcase ambitious professionals and highlight our expertise in ways that make us look very capable to…
Read MoreHow Corporate Apparel Can Strengthen Your Business
From George N Anderson It’s 2018 and if you wish for your business to stand out from the competition, then a cold and bland approach just isn’t going to cut it. In order to get your target audience hyped about your service or product, you need to build an eye-catching, warm-blooded and unforgettable brand. Besides…
Read MoreBrand Marketing In A Nutshell – People > Product
From Richard Peck Branding is often seen as the ability to properly add a logo to a company; perhaps even going so far as to consider the company’s role in a community. Whilst this is not incorrect, it’s not really a core definition of what a “brand” is, or how “branding” can be leveraged. “Branding”…
Read More